The aim of this article is to make an assessment to a tourism company marketing action and provide possible solutions which could help to improve marketing process. In the article was described Latvia tourism market, tendencies of its development and Latvian and foreign travelers characterizing indices. To objectively assess the economic situation and development tendency of the tourism market, a number of group reservation scenario was created by using a time row additive model, where was found out, that query of journeys of groups in the future will decrease a bit. An object of research is incoming tourism agency „Via Hansa Tours” that operates more than 15 years on the Baltic States tourism market. Author explored marketing process of „Via Hansa Tours”, has conducted expert research of marketing action and summarized its results. Moreover, author discussed and provided possible marketing improvement activities and the ways how to boost efficiency of marketing activity.