Strategic Management of Marketing in the Increasing of the Competitiveness

International Scientific Dual-Conference "Towards Knowledge-Based Economy" & "Enterprise Management: Diagnostics, Strategy, Effectiveness": Conference Proceedings 2007
Kristīne Fedotova

The competition does not exist only within the framework of some industry or in the level of national economy anymore. It has to be understood on a large-scale now - as international or global competition. The competition is one of the main factors that establishes guides and develop the ability of enterprise to adapt to the requirements of competition in this process.

Keywords
competitiveness, competition, enterprise

Fedotova, K. Strategic Management of Marketing in the Increasing of the Competitiveness. In: International Scientific Dual-Conference "Towards Knowledge-Based Economy" & "Enterprise Management: Diagnostics, Strategy, Effectiveness": Conference Proceedings, Latvia, Rīga, 12-13 April, 2007. Rīga: RTU Izdevniecība, 2007, pp.126-127. ISBN 978-9984-768-6.

Publication language
English (en)