Economic activity always has an impact on the environment, but the potential degree of this impact depends on consumption and production patterns. The aim of this paper is to analyse the environmental and well being impacts of consumption and production systems in Baltic Sea Region and draw conclusions about transferring of best practises in Latvia. This study is based on indicator analyses, focusing on data of environmental impacts from consumption and production in the region, and analyses drivers behind these impacts. The paper concludes two trends—Scandinavian countries and Germany which have more advanced economies demonstrate much higher ecoefficiency and environmental management practices compared to the new EU member states. The example of the Baltic Sea region shows that high income levels and a stable development path in the old EU member states provide grounds for technology advancement to reduce the environmental impact of production. However Baltic States and Poland on average demonstrate much more sustainable consumption patterns. But the trends in these countries are negative—they try to copy lifestyles and consumption patterns of more advanced economies with higher ecological footprint. Challenge for Latvia is to improve its ecoefficiency but at the same time develop more sustainable consumption patterns.