The article presents price’s sense, which is growing, especially in World Finance Crisis conditions. One of the main factors, which define survival opportunity of enterprise, is product’s price. The purpose of this work is relying on service’s market analysis results and service’s pricing policy development problems estimation, and also relying on pricing policy methodology analysis, to develop service’s pricing policy models and algorithms, and also to develop practice mechanisms in algorithms and models applying in Latvian commerce enterprises. The research object of this work is service market; subject is the pricing policy’s process. The work’s elaborating methodology is deductive composition. Firstly the literal and statistical sources, the problem’s characteristics are working out and conclusions are making. Then relying on theoretical bases is working out the research hypothesis. It will be proved or denied. The conclusion’s proving will be proved at the last practical research part.