In the pharmaceutical industry product promotion is communication, not ordinary sales promotion. Communication with consumers, physicians and pharmacists is particularly important in this sector. The main problem associated with the promotion on the market in the pharmaceutical sector is that the pharmaceutical industry is confronted with the limits and influencing factors, which are not encountered in any other sectors. Specific character of the pharmaceutical industry is that a number of promotion activities should focus not on the ultimate consumer, but on market members such as doctors and pharmacists. The successful development of the pharmaceutical companies depends on accurate and timely product promotion, which should be made by taking into consideration all factors affecting the pharmaceutical industry.