Customer Capital - an Important Factor fo Commercial Banks

Intellectual Economics: 1st International Scientific Conference “Whither Our Economies” 2011
Jana Eriņa, Nataļja Lāce

The purpose of this research is to establish theoretically and empirically what does a customer capital, as well as components of it means for the banking industry and based on the literature existing definition was make new definiton of customer capital and as well as to verify the model. To achieve the goal authors were used the following research methods: a questionnaire, quantitative and qualitative methods, including the method of sociologic research, monographic and descriptive method and SPSS data processing techniques.

Keywords
Customer capital, Definition, Model, Factors, Commercial Banks

Eriņa, J., Lāce, N. Customer Capital - an Important Factor fo Commercial Banks. In: Intellectual Economics: 1st International Scientific Conference “Whither Our Economies”, Lithuania, Vilnius, 16-17 November, 2011. Vilnius: Mykolo Romerio universitetas, 2011, pp.167-174. e-ISSN 2029-8501.

Publication language
English (en)