This paper researches of newest tendencies of innovation and business climate in Latvia and Baltic states. The main goal of this paper is to evaluate innovation startegies for export in order to identify successful innovation behaviour. . In Latvian industrial low value added branches are dominated. Various studies show that the economy is changing stereotypes, when the driver for growth becomes the most significant creative ideas, knowledge and ability to reinvent. Basis for further successful economic development lies in the innovative development model and behaviour, which is an important competitive factor in the crisis. Comparing different literature, analyzing innovation strategies, we seek for the most cruical properties that have been the most successful in innovation behaviour. It is important to consider the situation in Latvia in respect of creativity and innovation, i.e. the industries with intensive human resource and their ability for sustainable development. We analyze innovative behaviour as an aspect that influence the export activity