Synergetic Basis of Innovation Marketing

2012
Leonid Melnyk, Irina Dehtyarova

Issues of synergetic effects of innovation marketing are considered in the article. It shows sources of synergetic effects of innovation marketing, types of synergism, synergetic effects of marketing innovations, as well as evaluation methods.

Keywords
innovation, marketing, synergetic effects, synergy

Melnyk, L., Dehtyarova, I. Synergetic Basis of Innovation Marketing. Economics and Business. Vol.22, 2012, pp.118-124. ISSN 1407-7337. e-ISSN 2255-8756.

Publication language
English (en)