Factors who Determine the Choise of the Bank

52. RTU Starptautiskā zinātniskā konference : RTU IEVF Ekonomikas un uzņēmējdarbības zinātniskā konference (SCEE’ 2011): konferences ziņojumu tēžu krājums 2011
Jana Eriņa, Nataļja Lāce

With the help of the author of this article looked at the key factors that affect the bank's image and competitiveness. The study was conducted using a combination of descriptive and theoretical and empirical analysis, putting forward a number of tasks. Methodology - analysis of scientific literature and other foreign research carried out by the author raised and empirically tested three hypotheses. The data, the author used a questionnaire survey method. Survey contained participated in both bank customers and banks. Most of the questions were rated on a Likert scale from 1 to 5.

Keywords
reputation, konfidenciality, identity, banks, Latvia

Eriņa, J., Lāce, N. Factors who Determine the Choise of the Bank. In: 52. RTU Starptautiskā zinātniskā konference : RTU IEVF Ekonomikas un uzņēmējdarbības zinātniskā konference (SCEE’ 2011): konferences ziņojumu tēžu krājums, Latvia, Rīga, 7-7 October, 2011. Rīga: RTU Izdevniecība, 2011, pp.1-6. ISBN .

Publication language
Latvian (lv)