For companies on competitiveness based management process it is appropriate to use the advantages of strategic management. Strategy is one of the main and most complex functions of the business policy, especially if the issue is related to competitiveness factors. The author notes that the developed strategy does not ensure success, the developed strategy should be effectively managed and the work performed should be assessed to succeed. Consequently, the strategy consists of a planned action and the necessary improvements - previously unplanned action. It is important to balance company’s external environment possible changes to the "discovery" of company’s internal problems and development of possible solutions. It is necessary to choose optimal and economically, socially and environmentally balanced development "way" taking into account internal and external factors of company, it means, it is necessary to choose the appropriate strategy and tactics for strategic decision making in managing the competitiveness.