Solvency II framework sets a lot of challenges for every insurance company, since it requires a more sensitive, balanced and sophisticated risk analysis to prepare and establish better risk coverage. Therefore it is important to identify the risks that affect an insurance company’s performance and development, since it causes unexpected losses incurred from inadequate processes, people and systems, partners or from other events. The concept of the paper is to identify, analyze, assess, measure, manage and control risk effect on an insurance company’s activity. In order to achieve the stated objective, the authors of the paper use theoretical and methodological analysis of the scientific literature, analytical, statistical, priority charts and experts methods with the purpose to study the features of the risk management. Through the conducted research the authors of the paper measure a possible effect of the main risk on insurance company’s activity in order to prepare the possible risk management plan. In addition, the authors of the paper investigate and develop a method that enables analyzing and measuring each risk factor effect on risk occurrence probability. The authors have developed risk culture implementation approach by using experts risk assessment, as the first stage of risk evaluation establishment according to Solvency II Directive requirements.