The paper deals with an innovative multi-platform learning approach to learning strategies that goes beyond traditional web-based learning. It combines widely accessible TV and mobile technologies and learning (eBig3). The approach allows learners to use either a single learning delivery system (depending on available technology and personal preferences) or a complementary combination of two or three delivery systems thus supporting the paradigm learning anyplace, anytime, any preference. An innovative feature of eBig3 learning is a technological integration of the cross-media learning content into the delivery system. Moreover, the approach draws upon the principles of pedagogy and usability and is based on the study of the target users’ learning needs and contexts.