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Publikācija: The Development of Retail Store Types in the Context of Region and Consumer Behaviour

Publication Type Publication (anonimusly reviewed) in a journal with an international editorial board indexed in other databases
Funding for basic activity Unknown
Defending: ,
Publication language English (en)
Title in original language The Development of Retail Store Types in the Context of Region and Consumer Behaviour
Field of research 5. Social sciences
Sub-field of research 5.2 Economics and Business
Authors Ieva Andersone
Rita Greitāne
Keywords Consumer behavior, Retailing, Retail store types, Generation
Abstract The aim of the article is to analyze the prevalence of retail stores in Latvian regions and consumer behavior in Latvia. The authors have analyzed the prevalence of largest retail stores in regions and consumer behavior in retail using available statistical data and research done by the authors. As a result of the study, the role of shop assistants was determined during the purchasing process, and the results of the study have been compiled from the viewpoint of generations. These results can help retail companies to work more effectively by choosing the most appropriate retail store types
DOI: 10.15181/rfds.v14i3.859
Hyperlink: http://journals.ku.lt/index.php/RFDS/article/view/859 
Reference Andersone, I., Greitāne, R. The Development of Retail Store Types in the Context of Region and Consumer Behaviour. Regional Formation and Development Studies, 2014, Vol.14, No.3, pp.7-15. ISSN 2029-9370. Available from: doi:10.15181/rfds.v14i3.859
ID 18896