Enhancing citizens’ financial literacy level has been prioritized on the government level in many countries. This led to the implementation of national strategies for financial literacy, which are based on national assessments. The goal of the paper is to reflect survey results aimed to evaluate financial literacy level of Latvian citizens. To achieve the established goal, the authors used the own-developed measurement instrument based on the conceptual model of financial literacy. Data was processed by means of SPSS 20.0. The paper contributes to the body of knowledge in regards to financial literacy issues in the Baltic States. The methodology of the measuring process and analysis of the results could be a helpful tool for other investigators dealing with the related research questions.