Due to the globalization the financial sector has undergone major changes in the way services are provided and delivered. Customers increasingly prefer to receive services remotely, which is a more convenient and faster way, but the majority of European banks are not ready to provide it. 90% of European banks invest less than 0.5% of total spending on service digitization; therefore only 20-40% of the processes are digitized. As a result the offer of digital services is focused on enabling basic customer transactions. The service digitization can be a major challenge for banks in the future; because only banks that provide a full range of digitized services will be able to increase profitability and revenues, and reduce costs. Therefore it is necessary to evaluate the role of digitized services to improve international activities of banks. The research is carried out within the framework of data analysis by providing digitized services to promote international activity and its development opportunities. So far there are no analysis of the digitized services in Latvia that would be based on international customer experience and needs.