The growth of the software dependent businesses, as well as the use of electronic devices in daily life, brings new challenges requiring the software to work error free all the time, to achieve this goal software needs to be sufficiently and effectively tested during various development phases. Most software development companies make great efforts in testing; it is even more difficult to reach the error-free software goal. Different software development methodologies (e.g. traditional waterfall, agile) brought in a new dimension for both - development and testing - introducing new technologies and tools. In software test automation the test architecture design plays a key role in managing written test cases and effectively executing them. Having the more effective software test automation architecture design in test process saves resources, efforts and reduces the technical depth. This paper provides the new dimension and possibilities of using lean canvas in the design of the software test architecture.