This paper aims to analyse the existing conformity assessment procedures and approaches identified in the integrated management system, as well as the possibilities of integrating conformity assessment elements into the integrated management system. The analysis will help to develop potential solutions that aim to improve business processes and ensure the compliance of the products made available on the market. Several research methods such as the analysis of academic and professional publications, and logical and comparative analysis of the regulations and the binding documents, statistics on product compliance, and survey analysis are applied to this research. Different authors have identified possible reasons that influence the compliance of products in various sectors: the uncertainty in the applicable requirements, their interpretation; unclear responsibilities for economic operators; equal understanding of safety issues and practices and others. The existing legislative framework does not provide criteria for such evaluation from the perspective of the importers. There is a strong need for a complex, systematic approach integrated with the business processes. The concept of the integrated management system is a good platform to develop possible solutions for business process improvements and ensuring the compliance of the products made available on the market.