Challenges in Digital Product Development at Latvian Commercial Banks

Perspectives of Business and Entrepreneurship Development: Digital Transformation of Corporate Business: Economic, Management, Finance and System Engineering from the Academic and Practitioners Views: Proceedings of Selected Papers 2019
Kamila Krilova, Guna Ciemleja, Nataļja Lāce

The purpose of the article is to determine what digital banking products are currently available to the clients in Latvia, to find out how clients assess the usefulness of these products, and to consider potential challenges commercial banks have to face while launching new digital products.

Keywords
digitalization, technological solutions, bank clients, assessment, service channels
Hyperlink
https://www.konference.fbm.vutbr.cz/ic/files/journals/2/proceedings/PROCEEDING-SELECTED-2019.pdf

Krilova, K., Ciemleja, G., Lāce, N. Challenges in Digital Product Development at Latvian Commercial Banks. In: Perspectives of Business and Entrepreneurship Development: Digital Transformation of Corporate Business: Economic, Management, Finance and System Engineering from the Academic and Practitioners Views: Proceedings of Selected Papers, Czech Republic, Brno, 30-30 April, 2019. Brno: Brno University of Technology, 2019, pp.65-74. ISBN 978-80-214-5756-0.

Publication language
English (en)