A Mobile Visual Analytics Approach for Instant Trend Analysis in Mobile Contexts
The 5th International Conference of the Virtual and Augmented Reality in Education (VARE 2019): Proceedings 2019
Dirk Burkhardt, Kawa Nazemi, Arjan Kuijper, Egils Ginters

The awareness of market trends becomes relevant for a broad number of market branches, in particular the more they are challenged by the digitalization. Trend analysis solutions help business executives identifying upcoming trends early. But solid market analysis takes their time and are often not available on consulting or strategy discussions. This circumstance often leads to unproductive debates where no clear strategy, technology etc. could be identified. Therefore, we propose a mobile visual trend analysis approach that enables a quick trend analysis to identify at least the most relevant and irrelevant aspects to focus debates on the relevant options. To enable an analysis like this, the exhausting analysis on powerful workstations with large screens has to adopted to mobile devices within a mobile behavior. Our main contribution is the therefore a new approach of a mobile knowledge cockpit, which provides different analytical visualizations within and intuitive interaction design.


Keywords
Mobile Visual Analytics, Visual Trend Analysis, Decision Support Systems, Business Analytics, Human-Computer Interaction, Information Visualization, Mobile Devices
Hyperlink
http://www.msc-les.org/proceedings/vare/index.html

Burkhardt, D., Nazemi, K., Kuijper, A., Ginters, E. A Mobile Visual Analytics Approach for Instant Trend Analysis in Mobile Contexts. In: The 5th International Conference of the Virtual and Augmented Reality in Education (VARE 2019): Proceedings, Portugal, Lisbon, 16-19 September, 2019. Rende: DIME Universita di Genova, DIMEG University of Calabria, 2019, pp.11-20. ISBN 978-88-85741-21-8. e-ISBN 978-88-85741-20-1.

Publication language
English (en)
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