Enterprise digitalization is a certain way for the company to make its processes more efficient, to enhance its marketing strategy and improve its competitive moat within the global competitive landscape. To see how fast Baltic companies are adapting to the digitalization trend and, therefore, how good they are in keeping or improving their competitive advantages, we have developed digital maturity assessment methodology, which was applied to the listed enterprises in Estonia, Latvia and Lithuania. It allowed us to detect certain digital maturity trends such as significant growth of attention paid towards concepts related to ‘process automation’. Also it was clear that lots of companies bother about online business, which can be well-seen from the analyzed annual reports. Additionally, we have compared the level and dynamics of company’s digital maturity to the financial and market performance. We have concluded that though there is positive relationship between several financial indicators (e.g. sales growth), it is too early to see positive effect of digital maturity on the company’s equity performance.