Modern construction companies often offer low-quality products or services at lower costs to citizens and society. That could rise the situation that such companies after some time will became less competitive in the market. It is important to discover whether it is possible to increase the competitiveness of a construction company and what strategy to use to increase the efficiency of a company. The aim of the research is to create an effective operational management strategy and solutions for increasing competitiveness in construction business. To achieve the goal of the research, the real estate market is analysed and the factors influencing the development of construction business are determined. The authors are looking at effective strategy development methods and research methods that would be able to ensure successful results for the construction company. Opportunities to increase competitiveness in order to be successful and focus on the target tree of the construction company and its strengths, weaknesses and opportunities and threats as well been considered. In the research there are used the results of a survey in which businesses participate, with the aim of identifying current issues and competitiveness criteria. As the result of research there are an effective strategy for the construction company to increase its competitiveness is developed. Different methods in the research have been used - general scientific methods, empirical research methods. The authors conclude that successful strategic management ensured by the set goals, which are included in the management process.