The innovation of new technologies and digitalisation is increasing in a large amount for the past two decades. This innovation has brought huge implications and changes in many industries all over the world. The implementations of these technologies can add up value for both the property owners and the tenants. In the study the authors analyse the impacts of technologies in real estate and create a new business model, that is suitable for the upcoming start-ups and present real estate companies in Latvia. The object of the study is real estate market, the subject – assessment of digitalisation in the real estate market. The aim of the study is to develop possible business model implementing digitalisation in real estate sector. The tasks of the study are to assess the digitalisation in real estate sector, their impacts due to technological innovations and possible opportunities for the organizations, to analyse the existing and emerging technologies and their possibility of implementing in the real estate, based on the type of sector they belong, to identify the problems in the existing traditional business model setup, that did not adopt digitalisation in them, to do interview on real estate business in Latvia, and their opinion on implementing technologies and innovations in their business setup, to examine all the factors of the business model and develop new possible business model with implementation of technologies and innovations of digitalisation. The Methodology of the study are the generally accepted methods of analysis of literatures, scientific thesis and articles, the qualitative and quantitative research methods, comparative analysis method. The Limitations for this study are limited to answer the research questions stated above. In the conclusions, the result with new business model is highlighted with all supported research works. This can be an opportunity for the organizations and the start-ups that are about to implement considering all the advantages of digitalisation. The proposal of the study is also done with reference to the data source and publications.