Analysis of Psychographic and Human Factors for Building Personalyzed Product Ecosystems

2021 62nd International Scientific Conference on Information Technology and Management Science of Riga Technical University (ITMS 2021) : Proceedings 2021
Alberts Pumpurs

The research paper aims to propose a framework through which digital companies could customize personalization for their customers and users. With a help of it, they should be better at assessing the product-market fit and comply with digital product usage needs. The framework is based on digital consumer- oriented product ecosystems, personalization, and human factor literature review. Snowballing technique with multiple selection criteria is used to discover new literature and answer research questions on what ecosystems are, what impact their personalization, and whether that can be achieved by focusing on cognitive and psychographic human factors.

Keywords
Cognitive human factors | Product ecosystems | Personalization
DOI
10.1109/ITMS52826.2021.9615277
Hyperlink
https://ieeexplore.ieee.org/document/9615277

Pumpurs, A. Analysis of Psychographic and Human Factors for Building Personalyzed Product Ecosystems. In: 2021 62nd International Scientific Conference on Information Technology and Management Science of Riga Technical University (ITMS 2021) : Proceedings, Latvia, Riga, 14-15 October, 2021. Piscataway, NJ: IEEE, 2021, pp.135-140. ISBN 978-1-6654-0616-1. e-ISBN 978-1-6654-0615-4. Available from: doi:10.1109/ITMS52826.2021.9615277

Publication language
English (en)