Male vs. Female Perception of Problems Highlighted for Solving and Innovating

The 25th World Multi-Conference on Systemics, Cybernetics and Informatics (WMSCI 2021): Proceedings. Vol.1 2021
Karine Oganisjana, Konstantins Kozlovskis

Problem driven approach with customer engagement is argued to be one of the principal strategies of innovation opportunity identification. This paper analyzes the findings of a two-year-long research project conducted in Riga Technical University with the data collection from different countries of Europe, Asia and America (n=1050) to explore whether there are principal differences in the perception of innovation opportunities by males and females. The qualitative content analysis of the respondents' texts revealed three groups of problems shared by males and females: 1) universal problems which are perceived similarly by both genders, 2) problems, which are perceived more by males, and 3) problems, which are perceived more by females. So, innovation opportunity identification is gender related.

Keywords
innovation opportunities; problem driven innovation; gender-conditioned perception
Hyperlink
https://www.iiis.org/CDs2021/CD2021Summer/papers/SA060SO.pdf

Oganisjana, K., Kozlovskis, K. Male vs. Female Perception of Problems Highlighted for Solving and Innovating. In: The 25th World Multi-Conference on Systemics, Cybernetics and Informatics (WMSCI 2021): Proceedings. Vol.1, United States of America, Orlando, 18-21 July, 2022. Winter Garden: International Institute of Informatics and Systemics (IIIS), 2021, pp.161-166. ISBN 978-1-950492-55-8.

Publication language
English (en)