During the COVID-19 pandemic, the residents of Latvian cities have been required to comply with various regulations in order to reduce the country’s morbidity rate. These measures were taken to take care of human health. However, it was not intended to reduce business transactions. Mood swings and the ‘emotional disturbances’ associated with a lack of light may even cause depression. One way to cheer people up is to creatively change the environment by successful colour choices to help people maintain their emotional stability. Parks become shining objects radiate light and allow one to understand the meaning of their symbology. During the festival Staro Rīga, unique artistic lighting presented through a variety of techniques continue to delight people, thereby becoming an integral part of concept design and long-term investment in shaping the image of the city. By appreciating the people, our inner strength, the richness of Latvia’s cultural history, we can have the opportunity to be happy even in difficult conditions. Research object: visual artistic changes of the urban environment during a pandemic as a result of business, using the experience of festivals of light. Research goal: analyzing the diversity of measures for the care of people’s mood in the natural and urban environment. Research problem: to improve the qualitative approach to the visual transformation of the environment emphasises unique places, symbols of national significance and the creation of pedestrian routes that promote business. Methodology: analysis of different solutions using local traditions and an increased understanding of artistic values. Applications to practice: positive experiences of entrepreneurship and priority actions for human health can inspire new creative ideas. Novelty: differences in the expression of creativity for performing visual changes in the care of human health and well-being in the natural and urban environment in different Latvian cities are analysed.