The topicality of topic is determined by global problem of greenhouse gases – carbon dioxide in the world. Latvia as a Member State of the European Union is bound by the Kyoto Protocol. The aim of research is to study the strategy of environmental friendliness in Latvia and to develop proposals for its improvement. To achieve the goal, several tasks are set: to assess the existing state of affairs, regulatory enactments, regulations, guidelines, EU common guidelines, the Green Deal; to study the historical aspects in the formation of the strategy; to study the possibilities of using renewable building materials; to study construction trends, statistical data; to analyse the possibilities of using wood in construction in Latvia; to study the importance of insulation programs in construction; to offer possible improvements and calculate their potential benefit. To achieve the goal, environmentally friendly programs for the promotion of construction, industry research, scientific literature were studied. Civil engineers, managers of construction companies and an architect were interviewed. The survey created by the authors interviewed residents about the issues of environmentally friendly construction. In accordance with the aim of the research, conclusions have been drawn and proposals have been made for the improvement of an environmentally friendly strategy in Latvia.