A rapid increase in the excise tax rate for cigarette substitute products, a ban on marketing them with flavorings other than tobacco flavor, as well as a ban on menthol as a component of heated tobacco, will bring only losses instead of the expected benefit. According to the associate professor of Riga Technical University, Dr. oec. Māris Jurušs, the market will not be able to "raise" these norms at the same time, as a result of which the illegal market will grow rapidly. "Until this issue is fully harmonized in the European Union, it is not right for us to run ahead." We rather create problems for ourselves," emphasizes Jurus.