The article presents the characteristics and classification of innovation that may be used in small business. The author describes the role of the radar diagram in innovative projects from the point of view of utilization of labour resources image of the enterprise and productivity of innovative products. Provision of services has become the predominant business activity. Services have specific characteristics so that the authors have worked out the new models of development as radar diagrams. The process of using the models elaborated implies an analysis of services of small enterprises which provide single-time services or a complex of services.