Today’s business faces a multitude of challenges: international competition, stochastic customer demands, pressure on margins, and the economic climate. Changes in one element of the supply chain will affect the cost and performance of other processes. Supply chain management is rapidly becoming the most important aspect of business success. The process of optimising of supply chain should obtain the best fit between conflicting processes in business. Optimization promises to improve a company’s supply chain performance in a variety of areas: reduced supply costs, improved product margins, increased manufacturing throughput etc.