Managing of an Enterprise-Related Social Capital
50th International Scientific Conference of Riga Tehnical University : RTU FEEM Scientific Conference on Economics and Entrepreneurship (SCEE’ 2009): Conference Proceedings 2009
Guna Ciemleja, Nataļja Lāce

The article deals with social capital of an enterprise as an economic category and its management because of topicality of effective utilization of all kinds of business resources in conditions of global economic crisis. The recognition of social capital as an economic category, leads to necessity to consider its influence on efficiency, competitiveness and stable development of the enterprise. The purpose of the article is to consider the importance and interaction of the social and client capital as elements of the Intellectual Capital and to analyze their influence on an enterprise’s performance. Authors characterize the problems of the enterprise arising in connection with management by client capital and, consider the parameters forming the customer equity of the polygraph enterprises, analyze results of debtors and receivables management.


Keywords
Intelektuālais kapitāls, sociālais kapitāls, klientu kapitāls, debitoru parādi

Ciemleja, G., Lāce, N. Managing of an Enterprise-Related Social Capital . In: 50th International Scientific Conference of Riga Tehnical University : RTU FEEM Scientific Conference on Economics and Entrepreneurship (SCEE’ 2009): Conference Proceedings, Latvia, Rīga, 15-16 October, 2009. Riga: RTU, 2009, pp.39-50. ISBN 9789984321738.

Publication language
Latvian (lv)
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