Using the XLMiner Tool for Data Mining in Customer Relationship Management

2008
Inese Poļaka, Anatolijs Sukovs

This paper examines the data mining possibilities of the XLMiner data mining tool. This tool is used for extracting unknown client data, rules and patterns, as well as for extracting information that is significant for client relationship management.

Keywords
data mining software, classification, clustering, associative rules, XLMiner

Poļaka, I., Sukovs, A. Using the XLMiner Tool for Data Mining in Customer Relationship Management. IT and Management Science. Vol.36, 2008, pp.155-161. ISSN 1407-7493.

Publication language
English (en)