The article is about marketing strategies and it’s individualities of Latvian production companies. Production companies marketing strategy is formulation of objectives and aims, and realization of every product in the chosen segment of market and the period of time. The production company marketing strategy aim is to implement production commercial actions according to market situation and potent of company. Productions company to develop up marketing strategy have to use more options there also to combine: marketing option, functional option accent all functions of management, to satisfy needs, reproduction option is oriented to production object reproduction, to satisfy direct market needs with little expenses. Marketing strategies of production companies have many features that are connected exactly with the productive function. Important processes and actions that are made by production companies are different from actions that are made by other kinds of companies – commerce, service etc. Special attention has to pay to small-medium size production companies, because which has Economic of Latvia is based mostly on micro, small enterprises that are around 90% from all enterprises together, these enterprises are influencing GDP. Enterprises in Latvia that are working in traditional spheres, they have to acknowledge, that they are facing the difficulties to compete with foreign enterprises that have lower costs and also with enterprises that are subsidized. In accordance to author’s opinion, the advantage of Latvian enterprises is seen in orientation to the narrow and specific market segments and niches. It is also important to develop Latvian industrial design that will bring added value to goods that are manufactured in Latvia, and also will develop export of production. The author draws attention to the fact that business management has to be based on proven scientific evidence nowadays, because Latvia does not have closed market anymore, it is part of global market and this is intensified by participation of Latvia in the European Union. Principles of competitive advantages works in Western Europe, in The USA and in other countries, Latvia is not an exception. It is important to understand, that Latvian businessmen in comparison to experience and knowledge of foreign businessmen will be able to compete and lead own enterprises. The author researches various marketing strategies, which are appropriate and necessary to production companies. Author give recommendations for their use that is necessary for Latvian enterprises to be able function and be competitive in global market. However, the field of research is very wide and this study presents just an insight into the large scope of different questions, which have to be tackled in the paper’s research.