Information interchange is one of the main processes in our everyday life. This process was simplified due to development of modern technologies, especially computer technologies. But the drawback of such transfer is the simplification of copyrights infringement. Steganography is modern science with old historical roots, its goal is during transmission to hide secret information. This science has some trends; in this case digital steganography is the most actual trend. One of digital steganography’s research branches tries to find possible solutions of this problem. As a result of given researches the technologies of watermarks and fingerprints appeared. This paper contains information about the conception of digital steganography’s development as protection method of the intellectual property. The basic scope of watermarking is classified, and the problem of selection of appropriate steganographic copyrights methods is designated. Eventually the universal constructor presented in the previous research is extended and adapted to resolve problem mentioned.