RTU Research Outputs and Resources: Reasearch Staff

Information about Author

Name, Surname:

Linda Saulīte

Department:

(22A00) Ekonomikas un uzņēmējdarbības institūts

Scientific Degree:

Doktors

E-mail:

Linda.Saulite_1(at)rtu.lv

Publications

9 items found, displaying 1 to 9.

News Media Branding in the 21st Century Media Business Environment
(2023)

Linda Saulīte
Doctoral Thesis

Importance of News Media Branding in a Contemporary Media Environment
(2023)

Linda Saulīte, Deniss Ščeulovs
Scientific article indexed in SCOPUS or WOS database

The Influence of Non-Product-Related Attributes on Media Brands’ Consumption
(2022)

Linda Saulīte, Deniss Ščeulovs, František Pollák
Scientific article indexed in SCOPUS or WOS database

The Impact on Audience Media Brand Choice Using Media Brands Uniqueness Phenomenon
(2022)

Linda Saulīte, Deniss Ščeulovs
Scientific article indexed in SCOPUS or WOS database

What is the Uniqueness of a Media Brand? The Audience Perspective
(2022)

Linda Saulīte, Deniss Ščeulovs
Full-text conference paper published in conference proceedings indexed in SCOPUS or WOS database

News Media Brand Equity in a New Media Environment
(2022)

Linda Saulīte
Publication (anonimusly reviewed) in a journal with an international editorial board indexed in other databases

The Media Brand Theoretical Framework
(2022)

Linda Saulīte, Deniss Ščeulovs, František Pollák
Encyclopedia articles/entry

The Role of Audience Segments on Media Consumption
(2021)

Linda Saulīte
Full-text conference paper published in conference proceedings indexed in SCOPUS or WOS database

Trends in Media Branding: Case of Latvia – The Younger Audience in Focus
(2020)

Linda Saulīte, Guna Januševska, Ieva Andersone, Deniss Ščeulovs
Full-text conference paper published in conference proceedings indexed in SCOPUS or WOS database

Information about Author

Publications

News Media Branding in the 21st Century Media Business Environment (2023)

Importance of News Media Branding in a Contemporary Media Environment (2023)

The Influence of Non-Product-Related Attributes on Media Brands’ Consumption (2022)

The Impact on Audience Media Brand Choice Using Media Brands Uniqueness Phenomenon (2022)

What is the Uniqueness of a Media Brand? The Audience Perspective (2022)

News Media Brand Equity in a New Media Environment (2022)

The Media Brand Theoretical Framework (2022)

The Role of Audience Segments on Media Consumption (2021)

Trends in Media Branding: Case of Latvia – The Younger Audience in Focus (2020)

News Media Branding in the 21st Century Media Business Environment
(2023)

Importance of News Media Branding in a Contemporary Media Environment
(2023)

The Influence of Non-Product-Related Attributes on Media Brands’ Consumption
(2022)

The Impact on Audience Media Brand Choice Using Media Brands Uniqueness Phenomenon
(2022)

What is the Uniqueness of a Media Brand? The Audience Perspective
(2022)

News Media Brand Equity in a New Media Environment
(2022)

The Media Brand Theoretical Framework
(2022)

The Role of Audience Segments on Media Consumption
(2021)

Trends in Media Branding: Case of Latvia – The Younger Audience in Focus
(2020)