Theoretical Aspects of Competitiveness in Construction Enterprises

Business, Management and Education 2011
Laura Zabarovska, Ineta Geipele

In this paper, the authors present a short review of statistics in European construction market and describe literature on management in construction - concept and definitions of competitiveness, including PARTS checklist and Project Values, and suggestions for successful marketing as well.The enhancement of the competitiveness of construction enterprises is one of the most important strategic objectives in the construction industry.

Keywords
construction, competitiveness, quality management, promotional strategies
DOI
10.3846/bme.2011.05.
Hyperlink
http://www.bme.vgtu.lt

Lielgaidiņa, L., Geipele, I. Theoretical Aspects of Competitiveness in Construction Enterprises. Business, Management and Education, 2011, Vol.9, No.1, pp.67-80. ISSN 2029-7491. Available from: doi:10.3846/bme.2011.05.

Publication language
English (en)