Entrepreneurial Decision Making on Base of Consumer Analysis

Proceedings of IX All-Russian Scientific and Practical Conference with International Participation „Contemporary Problems of Regional Economy Management’2012" 2012
Ieva Andersone, Elīna Gaile-Sarkane, Deniss Ščeulovs

Knowledge about consumer needs, factors and motives affecting one’s behaviour is one of the ways of ensuring entrepreneurship competitiveness. Relevant information about the consumer obtained in a timely manner enables an enterprise to plan their work on the market more successfully. Authors present the results of the study on the components and factors affecting consumer behaviour from a perspective of entrepreneurial decision making. Factors affecting consumer behaviour in retail have been evaluated in accordance with the model of consumer expectations developed by the authors. Authors present a developed and approbated economically mathematical model of consumer behaviour in retail, which can be used to analyse returns of investments of enterprises, to determine the perspective and less perspective fields of investments.

Keywords
Consumer behavior, entrepreneurial decision making, consumer mathematical model, consumer expectancy model.

Andersone, I., Gaile-Sarkane, E., Ščeulovs, D. Entrepreneurial Decision Making on Base of Consumer Analysis. In: Proceedings of IX All-Russian Scientific and Practical Conference with International Participation „Contemporary Problems of Regional Economy Management’2012", Russia, Saint Petersburg, 24-25 May, 2012. Saint Petersburg: Saint Petersburg State University of Engineering and Economics, 2012, pp.330-331. ISBN 978-5-86983-394-5.

Publication language
English (en)