The aim of the proposed scientific research is to determine information technology’s and information’s utilization possibilities in company long-term development. Authors analyze and show significant importance of the information technology and information resource as its main part for the business and role production development and market positioning. Authors offer their view to the information resource utilization problems and propose several new definitions: information resource, information power (outcome etc.), information resource capacity, and revise ways how to estimate information value (importance, relevance) as mean and source for the business using methods of competition and information units. Conducted research allows evaluate importance of the information resource for the business and shows its overall relevance to the national economy.