Buyers' decision to purchase certain products is affected by various factors, such as advertising, brand, or public relations, but it should be noted that the final decision is taken at the location of the product. Given the parameters of retail space and the limited range of products, they are placed so as to facilitate the easier search, as well as to encourage unplanned purchases. According to the Marketing Theory the cover term for methods of selling the product in retail stores is called merchandising. However, with the development of trade and technology, these methods are more and more frequently applied to other commercial areas, such as direct sales, catalog sale and e-commerce. Moreover, this sort of commercial distribution not only applies to products, but also to the various services. By analyzing the merchandising manifestations in four separate commercial spaces, the authors have concluded that product placement principles correspond among all the spaces, but their efficiency differs. The authors have put forward the assumption that merchandising is the placement of products in commercial space and that its efficiency can be as well evaluated outside the boundaries of classic sales. Article aim is: to assess the efficiency of product placement principle outside retail business environment. Research methods: assessment, comparison, grouping, quantitative and statistical methods, tables. The Article’s theoretical and methodological background is based on scientific research, publications in mass media and professional literature; statistical information from official sources as well as information obtained by the authors during the research process.