The study is based on the relatively low use of wood in construction, and wider use of timber in ecological construction would allow better use Latvian natural advantages. Based on the theme actuality, it is important to find solutions for the implementation of timber promotion in the market. The study examines the practical marketing advice connected with the timber as the emphasis is placed on the characteristics of the product. Proper identification of timber prices, availability of consumers to the product at the right time, place and volume, optimally chosen tools of communication to promote the wider use of timber on the market.