The New Banking Business Model Based on Ecosystem
16th Annual International Conference “Enterprise and Competitive Environment”: Conference Proceedings
2013
Jana Eriņa,
Nataļja Lāce
The purpose of this paper is to elaborate the banking business ecosystem model as well as the ecomap, which is based on the customer value proposition.
In order to achieve the results of the research, the authors have conducted the qualitative analysis of the scientific literature on: business models, ecosystem principles, customer value proposition and the ecomap development principles.
Keywords
Business ecosystem, banks, customer value proposition, ecomap
Eriņa, J., Lāce, N. The New Banking Business Model Based on Ecosystem. In: 16th Annual International Conference “Enterprise and Competitive Environment”: Conference Proceedings, Czech Republic, Brno, 7-8 March, 2013. Brno: 2013, pp.1-1. ISBN 9788087106648.
Publication language
English (en)