Development of Customer Centric Business Model in a Commercial Bank

2014
Jana Eriņa

Defending
27.05.2014. 12:00, Inženierekonomikas un vadības fakultātē, Kalnciema ielā 6, 309.aud.

Supervisor
Nataļja Lāce

Reviewers
Elīna Gaile-Sarkane, Andrejs Čirjevskis, Rima Tamošiūnienė

The Aim of the Doctoral Thesis is development of a customer-centered business model of commercial banks and make suggestions for improvement of customer equity management at a commercial bank based on the analysis of performance efficiency of the Latvian commercial banks and the results of the study of the concept of customer equity.

Keywords
customer equity, customer centricity, business model, business ecosystem

Eriņa, Jana. Development of Customer Centric Business Model in a Commercial Bank. PhD Thesis. Rīga: [RTU], 2014. 173 p.

Publication language
English (en)