This article proposes a solution to the unwieldy complexity of by understanding the link between Consumer Journeys and Customer Journeys to create a customer centric view, by showing managers how to develop a Customer Journey map that improves the experience at each touchpoint, while still addressing their higher-level goals in the form of Consumer Journeys. This is done by proposing a 6-step practical framework for managers on how to combine a multitude of different data sources to create a Customer Centric Journey map rooted in data and facts, rather than assumptions, that also includes and addresses Co-Creation aspects of Customer Experience and means to improve the experience by creating a Journey Preposition (To-Be map). Using the case of the Cambridge Venture Camp 2021, organized as part of the ERASMUS+ programme of the European Union within Strategic partnerships for higher education, this framework is empirically applied and tested, to provide suggestions and future research directions.