Elements Included in Brand Positioning
Scientific Conference on Economics and Entrepreneurship SCEE '2019: Organized within the 60th International Scientific Conference of Riga Technical University: Book of Abstracts 2019
Evita Štrausa

The elements of brand positioning are determined using Systematic review and Qualitative content analysis.


Keywords
Brand positioning, Brand elements, Brand, Marketing
Hyperlink
https://dom.lndb.lv/data/obj/771978.html

Štrausa, E. Elements Included in Brand Positioning. In: Scientific Conference on Economics and Entrepreneurship SCEE '2019: Organized within the 60th International Scientific Conference of Riga Technical University: Book of Abstracts, Latvia, Riga, 11-12 October, 2019. Riga: RTU Press, 2019, pp.56-56. ISBN 978-9934-22-368-6. ISSN 2256-0866.

 Publication language
English (en)
  • Publication Type
    Conference paper
  • Funding for basic activity
    State funding for education
  • Field of research
    5. Social sciences
  • Sub-field of research
    5.2 Economics and Business
  • Research platform
    None
  • ID: 35036
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