Information about Author
Name, Surname:

Evita Štrausa

Department:

(22A00) Ekonomikas un uzņēmējdarbības institūts

E-mail:

Evita.Strausa(at)rtu.lv

Publications
19 items found, displaying 1 to 10.
Embedding Brand Positioning within Strategic Management
(2024)
Evita Štrausa, Elīna Gaile-Sarkane
Full-text conference paper published in conference proceedings indexed in SCOPUS or WOS database
Positioning as a Catalyst Towards Innovations
(2023)
Evita Štrausa, Enno Ence, Elīna Gaile-Sarkane
Full-text conference paper published in conference proceedings indexed in SCOPUS or WOS database
Values Based Innovation – New Strategic Approach
(2022)
Evita Štrausa, Enno Ence, Elīna Gaile-Sarkane
Full-text conference paper published in conference proceedings indexed in SCOPUS or WOS database
Analysis of Brand Positioning and Branding for the Development of New Brand Positioning Model
(2022)
Evita Štrausa, Elīna Gaile-Sarkane
Full-text conference paper published in conference proceedings indexed in SCOPUS or WOS database