Particularities of Consumer Behavior in Different E-Business Models

49th International Scientific Conference of Riga Technical University "The Problems of Development of National Economy and Enterpreneurship (ISCEE 2008)": Conference Proceedings 2008
Elīna Gaile-Sarkane

The research contributes to better understanding of the specifics of factors what influences consumer behaviour in electronic environment. There are a lot of potential for further analysis of consumer behaviour. Therefore it is important to develop new methods and techniques for evaluation of consumer behaviour in e-environment.

Keywords
e-consumer behaviour, electronic environment, information and telecommunication technologies, personal and social motivation

Gaile-Sarkane, E. Particularities of Consumer Behavior in Different E-Business Models. In: 49th International Scientific Conference of Riga Technical University "The Problems of Development of National Economy and Enterpreneurship (ISCEE 2008)": Conference Proceedings, Latvia, Riga, 9-13 October, 2008. Riga: RTU Publishing House, 2008, pp.1-5.

Publication language
English (en)