Marketing Policy Problems of Enterprises

2008
Natālija Tokmakova, Elīna Gaile-Sarkane

Nowadays each enterprise is interested in effective management of its marketing activities.

Keywords
Mārketinga politika, mārketinga politikas problēmas un to novērtēšana, mārketinga komplekss, specializēto būvmateriālu tirdzniecības uzņēmumi

Tokmakova, N., Gaile-Sarkane, E. Marketing Policy Problems of Enterprises. Economic Research in Business. Vol.6, 2008, pp.153-161. ISSN 1691-0737.

Publication language
Latvian (lv)