The given work has analytical and informative character. The authors clear up the meaning and importance of territory concept in real estate object allocation planning. According to the sharp market changes that theme is rather urgent in Latvia. The local entrepreneurs may study it as a new and practically helpful subject with a purpose to strengthen competitive position and in the way of making a choice for the economical business allocation. The worked out theoretical guidelines and tendencies are adduced in the scientific paper. Those theses may be used in a help of choosing strategical location for the real estate object. On the basis of the official statistical and analytical data, the carried research results the level of market saturation of the large scale shopping centres in Riga and Latvia state in comparison with other European countries in 2007 to 2015. In accordance with division of Riga and in accordance with work results of shopping centers’ internal information data analyses, large- format retail trade of Riga has reached its extent of maturity. Authors in the process of the research come to a conclusion that current market of large-format shopping centers is in the development phase by intensified competitiveness. At the same time the agglomeration of Riga continues to increase and municipalities are planning a project development which would allow ensuring special parking places establishment in Riga suburb for long-distance drivers and offers public transport runs in the direction to the center. Thereby this would develop the usage of projects of mixed real estate objects. The next step of large-format life cycle step is expansion if territory allows it; when shopping centers appears, it means more effective marketing activity in space planning by attracting customers from further regions and by strengthening loyalty in existing service trade zones. Development of before mentioned measures and ascertained results of further research process could promote regular development of economy in entire Latvia.