In the process of EU funds division it would be useful to hold to concrete strategies and theoretical principles of selection. Project selection criteria in each programme should correspond to definite principle. Consequently it is proposed to implement theoretical principles of division – export oriented principle, co – financing principle, positive and negative development principle, innovation and value added principle, beneficiaries principle. Approving every project its effectiveness and contribution to the development of economy should be evaluated. To realize such evaluation, one of the criteria should be connected to project effectiveness and viability, new group of criteria should be introduced – jobs created, value added of the project, productivity. In the case of large projects author proposes to apply analysis system, in case of entrepreneurship affectivity should be measured by rentability and profitability, because such projects will bring higher income to budget in the way of taxes paid. In The case of social projects contribution to human resources and environment protection should be measured. Implementation of such evaluation criteria group would be a new step in EU funds division and development.