Strategic Management of Marketing in the Increasing of the Competitiveness
International Scientific Dual-Conference: Scientific Proceedings
2007
Ineta Geipele,
Kristīne Fedotova
Only those businesses that take seriously product quality, cost reducing, more effective realization issues and generate their own competitive advantage can survive in the environment of competition - can be competitive.
Keywords
competitiveness, competition, competitive advantage
Geipele, I., Fedotova, K. Strategic Management of Marketing in the Increasing of the Competitiveness. In: International Scientific Dual-Conference: Scientific Proceedings, Latvia, Rīga, 12-13 April, 2007. Rīga: RTU Publishing House, 2007, pp.126-133. ISBN 978-9984-768-6.
Publication language
English (en)