The article is devoted to socially responsible marketing. Authors have analyzed the definitions and its different formulations of socially responsible marketing, the social responsibility, the concepts of marketing and sustainable development and establish the mutual interrelation thereof influence factors. The authors described two interpretations of the term social marketing, analysing various socially responsible marketing campaigns organized in Latvia. Based on previous researches done by the authors, they offered their own classification of socially responsible marketing campaigns in Latvia. Research done by the authors provides an insight in the interpretation of the concept of social marketing and its impact upon sustainable development. The results of the study provide only small insight in the problematic of the study and demonstrate the main directions that might be subject to in-depth study.